How to harness AI with purpose

While AI seems daunting and something to be feared, it's really a tool to spur creativity, glean insight, and make sure authentic human content connects with desired audiences. Brand experiences are utilising AI to ensure that workflow, content and analytics are being streamlined at all stages of the process. Here's how you can harness AI to deliver events with human connection and purpose.

When it comes to planning and developing an event, AI can be harnessed as an assistive tool to make the workflow more efficient. Automated tools can provide deeper research into audience insights, event trends and competitors - all of which will shape your overall event strategy. Once you have the groundwork, you can move on to content planning, where AI can be utilised to brainstorm topics, generate agendas, allocate tasks and draft speaker briefs. This will leave more time for the creative work that matters, ensuring that, while your workflow has been automated, your content maintains that human element.

While you should always write your event communications and copy for attendees, AI can help with delivering a purposeful message before the event. AI can establish the best sending times for attendees and select which pre-written messages to send based on their responses. Tailored messages and email subjects based on sentiment analysis are a great way to generate buzz. AI can track where audiences are clicking or hovering with their mouse, creating a report that tells you which pieces of content are most relevant to them.

How can AI be utilised during your event, without removing any human elements? By harnessing AI for real-time engagement, you can deliver human-led content more efficiently. Smart tracking is a great way to tailor your audience experience based on their preferences. By asking attendees to download an app or create a profile, AI can create personalised agendas based on their goals, interests and business needs. Recommended sessions and activities will ensure your audience is getting the most out of the experience.

Live translation and accessibility options are another great way to harness AI with purpose. By providing live captioning on speaker screens and language translations, you'll be able to ensure the event caters to everyone. Matchmaker networking and live notifications are more ways AI can run the show's technical elements while you focus on creating a human-led experience.

What about showcasing AI itself at an event? How do we ensure that AI is delivered in a purposefully human way? Ensure your AI activations, demos and installations all drive brand relevance and personalised messaging. The key is to drive the content and messaging yourself, while letting the AI technology showcase itself. Immersive activations that build excitement through hands-on demos will always provide popular engagement for attendees. Educational, fun playgrounds that involve movement or play will allow your audience to feel an instant connection with the tech. The key is to include as much humanised messaging, while encouraging as much attendee participation as possible.

Once your experience has ended, there are many ways to harness AI to reflect, analyse and improve your event. Automated session summaries can transcribe your sessions, summarising and creating human-led content. This will allow you to stay connected with audiences straight off the back of the experience, with post-event comms and repurposed content materials. AI can also identify which sessions were most engaging for audiences, with survey results, chat data and participation results.

Data is key, and will ensure you're harnessing AI with purpose. The purpose is to improve future events and apply your learnings. Use AI to compare performance metrics such as attendance, dwell time and sentiment against other industry events. Create AI-generated dashboards that provide a visual report on how you've achieved KPIs and goals. All of this will ensure that you will refine your content, audience segmentation and communications in the future.

AI is a technical tool and should be treated as a way of enhancing planning, executing and analysing your events. Ensure every asset your tools are using comes from a human and provides that personal touch that AI lacks. By doing so, you'll streamline the process, get people talking and provide an authentic human experience.

There's nothing better than real human connection.