COAT Paints, London Design Festival

COAT Paints

Giving COAT Paints a physical and sustainable presence

COAT Paints is an online, consumer-driven paint brand that has changed the game in terms of how the next generation of decorators go transform their spaces and homes. COAT Paints is about simplicity and sustainability. They want to lead the charge with cleaner products, smarter solutions, and bigger thinking.

We were tasked with helping COAT Paints deliver a two-week long pop-up paint stall based in the heart of Shoreditch, on Rivington Street, as part of the London Design Festival. The challenge was to take their 1-year-old online brand offline. We needed to help consumers and people in the painting community come and experience the paint in person, to help them feel inspired by the colours and feel connected with COAT Paint’s brand story.

One of the key aspects of the brief was that we wanted every piece of production within the pop-up to be sustainable in terms of its recycling and sourcing materials, but also zero waste afterwards. We’re really proud to have worked with Audience to create these recycled products.

Co-FounderCOAT Paints

COAT Paint’s brand values include being smarter, cleaner and bigger. To create a successful physical presence for them, we needed to ensure we had these values at the forefront of each decision. One of the key aspects in the brief was that COAT wanted every piece of furniture and every piece of production within the pop-up to be sustainable in terms of sourced materials but also to ensure that it all had a place to go afterwards.

“We’re about simplicity, and making it ridiculously easy to have an insta-worthy home. We’ve done the leg work to bring you on-trend colours and the highest-quality paint. Consciously made, and delivered with all the kit the very next day.”

Our stall design had to provide colour consultations and have accessible physical samples with tasteful brand imagery at the forefront. As we were in charge of the design concept and the production elements, we ensured that the 2-week pop-up was erected with 100% recyclable materials, using recyclable products & packaging with zero-waste production.

COAT Paints goes beyond clean products. They are a regenerative business that gives back more to the planet and broader society. They were incredibly impressed with the way we erected the pop-up and delivered a physical presence that kept their core values at the forefront in just 24-hours. They were proud at how we created recyclable products out of reusable materials, but also the way we worked with other brands and collaborations to bring the elements of the design space together.

“Audience took away the pain and made everything super simple and delivered everything within a 24-hour period.”

Co-FounderCOAT Paints